One of the most powerful things you can do to grow your fitness business is to create a website that converts visitors to clients.
How do you do that? Think about your customer sales journey.
A sales journey is whatever interaction a customer has with your company, from landing on your website to becoming a loyal customer.
If you want people to book a class with you, think about what your clients need to know. They want to know your availability, prices, and your experience as a fitness professional. They want to know what type of classes you offer and how to purchase them.
With this knowledge, you can structure your website in a way that makes sense to your prospective clients and make it easy for them to do business with you.
We recently added a website integration tool to your Moxie profile to help you easily add your class schedule directly to your site. This blog post will show you how to seamlessly funnel new clients to your class schedule and improve the design of your website to build trust and compel people to take action.
Here is a list of three key concepts to consider:
Priority 1: Create a Custom Landing Page for Your Schedule
Creating a custom landing page to embed your class schedule is the simplest, most effective way to generate more leads for your fitness business.
Studies show that marketers capture leads faster by sending people to a dedicated landing page rather than sending traffic to a homepage where visitors can get lost.
Pro Tip: Keep the layout of the landing page simple.
You want your class schedule to be one of the first things people see – it’s your core offering. Make sure to embed your Moxie schedule toward the top of the page. You can choose to add a header or a short amount of text to tell potential clients what to expect from your class but keep it brief.
Priority 2: Simplify Your Navigation Menu
Make it easy for potential clients to find your class schedule by condensing your website menu to 3-4 tabs. When surveyed, the vast majority of consumers mention easy navigation as their biggest need when visiting a website.
If your website has a lot of navigation tabs and it becomes difficult for people to find the information they're looking for, they'll likely get frustrated, leave your site, and never come back. It's your task to make your website intuitive for your visitors, so they don't get lost along the way.
Priority 3: Harness the Power of Good Design
Enhance your site visitor's experience by focusing on the colors, typography, and images you choose to represent your brand. An aesthetically pleasing site makes you look professional and builds trust.
Color has a big impact on how we perceive things. Start by selecting a color palette that communicates who you are. A great starting point is Canva's color palette generator, which can help you define the colors you like and make sure they work well together. When you've picked your brand colors, you can use the customization features in Moxie to adjust your schedule to match your site.
Select your color template and match your class schedule’s design to your personal brand. Choose your colors carefully to match your personal brand design — keep it in line with other means of communication to create unity.
Web fonts can help you define the hierarchy of your content in two ways: size and color. The bigger the font is, the more attractive it will be. This knowledge means that you can guide your viewers to read the information on your site from most important to least important just by using font sizes.
A key part of choosing your fonts is making sure they are easy to read. Readable text affects how users process the information on your website – poor readability scares readers away from the content. General recommendations for legible fonts are sans-serif fonts (e.g. Arial, Verdana). Once you've selected your brand font(s) you can match the font of your Moxie Schedule to the same style.
Take your time to really figure this out before you jump into the design process. The key to good usability is test, test, and test again.
- Ask a (3) friends or family members to visit your website and see how quickly they can locate your schedule on your website.
- Ask them if they found any elements of your website to be confusing.