Setting up your Moxie class for Black Leaders Day is easy.
Putting in the work to make an amazing class experience for this event – from the lights and background to marketing your class on social media – is a little harder.
If you’ve been asking yourself, how will I stand out online? Or how do I get more people to signup for my Black Leaders Day classes? This blog is for you.
In this article, we’ll share the top 5 social media strategies you can use to boost your class attendance and reach new clients for Black Leaders Day and beyond.
1. Update Your Instagram Bio to Show Your Support
Your Instagram bio is the first thing people see when they visit your profile, so you want to make a great first impression. It may sound simple – tell them who you are and what you do but to craft an effective bio that attracts new followers and potential students to take your Moxie classes requires some strategy and creativity.
You can start by optimizing your Instagram name. To put it simply, this means making sure the name field of your profile includes searchable keywords that make it easy to find you on the web. You can do this by adding your professional title to your name. This way, when people search for you on Instagram, they know exactly what you do.
Take note of how Moxie yoga instructor Jordan uses the name field to include her credentials as an instructor.
2. Post When Your Followers Are Online
If you haven’t already, go ahead and switch your personal Instagram account to a professional account. This setting unlocks many tools that you can use to make sure you’re posting when your followers are most active and likely to see your posts.
Once you’ve switched over your profile, click on Insights. It may not be a surprise to you, but Instagram collects a great deal of information on everyone who engages with your posts, which is useful for you.
Once you’re in your Insights, click on the audience tab, this is where things really get interesting. Here you can see how many followers you’ve gained or lost, where your followers are located, the age range of your followers, gender, and their most active times on Instagram broken down by days and hours.
Use this information to determine the best time to post the Instagram post and story templates from your Black Leaders social media kit which you’ll receive once you’ve set up your classes. You can also share clips from your Moxie workout videos and pictures of your plank, squat, or downward dog to engage your audience and get them to book one of your Black Leaders Day classes.
3. Drive Traffic to Your Black Leaders Day Classes Using Links
Instagram allows you to add one link to your website in your profile. You can link to your custom Moxie URL to easily get followers to view your profile and book your class. Or you can use If you use free landing pages like Linktree to link to each of your Black Leaders Day classes.
4. Use Hashtags, but Not Too Many
To put it simply, hashtags make your posts easier to find. You can put them in your caption or include them as a comment below your photo or video. How many hashtags you use is debatable. Some people say 15-20, while others say 7-10 hashtags will do. The real power of hashtags is selecting the right hashtags to help you reach new audiences and get more people to see your posts and book a class with you.
• Go to the profiles of wellness professionals you stalk on Instagram – see what hashtags they’re using.
• Use a hashtag generator like best-hashtags to find related tags for the services you provide.
Need some ideas?
Here are a few hashtags you can use to promote your online fitness studio:
For Yoga instructors:
#blackleaders #yogainstructor #moxietime #yogateacher #yogapractice #yogainspiration #yogalife #yogaeverydamnday #yogaeveryday #yogalove #yogagirl #yogaeverywhere #yogachallenge #yogapose #yogi #yogini #yogajourney #yogaposes #virtualyoga #meditation #asana #yogadaily #namaste #hathayoga #instayoga #yogafit #yogisofinstagram #igyoga #yogaclass
For Strength Coaches
#Blackleaders #strengthcoach #moxietime #strengthandconditioning #fitness #strengthtraining #personaltrainer #strength #powerlifting #training #sportsperformance #bodybuilding #coach #weightlifting #athlete #personaltraining #gym #strengthandconditioningcoach #fitnessmotivation #workout #deadlift #athletictraining #strongman #crossfit #strong #sportsperformancetraining #trainer #athleticperformance #motivation #squat #virtualfitness
5. Engage with your followers
Often time we post our class offerings on social media and then we’re done. We close the app and move on to all the other things that occupy our lives – family, upcoming classes, or other parts of our business that we’re tackling. It’s easy to forget that the key to success on social media is being social with our followers.
This is especially important for Black Leaders Day. Your role in the Black community, as well as the importance of the cause you’ve chosen, is an opportunity to start a conversation.
• Tell people why you’re hosting a class on Black Leaders Day.
• Share with them why you’re supporting the organization you’ve chosen for Black Leaders Day.
• Let them know that Moxie will donate $5 per attendee that participates in your class.
• Tell your story and what it means to be a wellness leader in the Black community.
You have to take time to interact with your fans (the people who like your post, watch your stories, share your content with friends, and comment on everything you share). If you value your followers and if you want to make them loyal, dedicate some extra time on social media to reply to their comments, messages, mentions, etc. This is the best way to get your friends, family, and followers to attend your Black Leaders Day classes.