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Using Captions to Convert Followers to Students on Black Leaders Day

Using Captions to Convert Followers to Students on Black Leaders Day

. 2 min read

Writing captions is hard work.

Right now, I bet you’ve opened Instagram to share a post about Black Leaders Day and then closed it in frustration because you can’t think of anything to say. You’re not alone.

When it comes to Instagram captions, we put so much pressure on being the expert or deep, or witty that we end up stuck with nothing to share. Maybe you default to sharing a motivational quote you found on Pinterest or settle for a few strong-arm emojis in hopes that people double-tap your photo but if you want people to take action and join your classes on Black Leaders Day, you have to tell a story.

Here are four questions you should ask yourself before promoting your Black Leaders Day classes on Instagram:

  • Why does this matter?
  • What is the story I want to share?
  • Is this post serving anyone other than me?
  • Is there a purpose behind it?

If you answer these questions in an Instagram post, you are guaranteed to engage your followers.

Tell your followers why Black Leaders Day matters and why you chose to be a part of the event.

Share the organization you’ve chosen to support and tell your followers what they do and how they inspire you.

The goal of each of your social media posts, and the captions that lie beneath them, is to create a connection between you and your potential students. You want to focus on telling a story that adds value to their lives each time you appear in their feed. For instance, instead of sharing your classes and saying, “I’m hosting a yoga class today at 4:30, link in profile,” tell them about how you got into teaching yoga and what it means to be a Black wellness leader.

Feeling stuck? Here are a few examples to get you started:

  • I choose to support (this organization) because:
  • I’m a Black leader who:
  • I’m inspired by Black leaders like:
  • People often refer to me as:
  • One thing I’m looking forward to is:
  • Hi, I’m (name), and here are 6 facts about me:

Now, you don’t have to write a paragraph-long caption every time. Read your caption out loud and make sure it sounds like you – like you’re talking to a friend. If you need to you can also record yourself on your phone reading the caption out loud so you can notice subtle differences in how you phrase things and then write down what you’ve said.

Call to Action

If you’re trying to get your audience to take a particular action in response to your post, don’t be afraid to tell them!

Here are a few examples you can use to quickly drive your followers to take action at the end of your caption.

  • Head to the link in my profile to support (chosen organization).
  • Tag three friends below who are Black leaders in their community.
  • Click the link in bio to my #Blackleaders (yoga) class.

Were these tips helpful? Bookmark the Moxie blog and check back each week for social media strategies you can use to grow your fitness studio.