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Lean In with Authenticity During Love Your Body Week and Beyond

Lean In with Authenticity During Love Your Body Week and Beyond

. 7 min read

Relationships are the lifeline of your business. It takes a village to live life as your own boss and cultivate a pack of just the right people to support you, encourage you, and assist you along the way, be it, friends, family, mentors, peers, or clients.

In this article, we’re discussing authenticity because it is an important part of loving your body and sharing that journey with others. But it doesn’t just apply to this specific week, it’s a recurring value that attracts clients and keeps them coming back for more time with you in your studio. We'll share our insights into how to meet new people, turn them into raving clients and nourish relationships that are mutually beneficial to ultimately help you build a business doing what you love while staying true to who you are.

Make Your Class Experience Personal.

During Love Your Body Week, you'll be teaching classes around the theme of the body–acceptance; be yourself!

To promote a deeper connection between you and your students:

  • Let your students into your life a bit by sharing a personal story about your fitness and wellness journey and invite them to do the same. Remember, your job as a wellness professional is to provide empathy and direction.
  • As it pertains to Love Your Body Week, think about your own experience around body acceptance and share that with your students in whichever way you see fit. You can choose to have a conversation with your students during your time together in the warm-up room, via Moxie Messaging, social media, newsletters, or however you communicate with your clients.
  • Before or after the class share videos, blogs, or genuine love letters via email about the things you're passionate about, like body-acceptance.

Followup and Maintain the Relationship.

Love Your Body Week is a doorway to freely express how you feel about your body. During this event, people will share deeply personal stories about their fitness and wellness journey and you want to make sure they feel seen and heard.

  • Make a list of stories your clients have told you about themselves – their goals and values, particularly those connected to the work you are doing together.  Keep track of this list for each of your clients as a reminder of what’s important to them. You can use this list as a source of inspiration when you’re periodically following-up with them.
  • Set a reminder on your phone to reconnect with people who attended or have shown an interest in your classes.
  • Send them a message or DM without asking for anything. Congratulate them on an achievement, wish them a happy birthday, ask them how their family is doing, or inquire about an event you saw them post on social media. Use that list of the stories they shared with you.

Be Yourself and Nobody Else.

Accept that you can't be everything to everybody, and that's okay. When you think about building relationships and growing your business, you might clutter your brain with all the marketing strategies you need to have in place to funnel new clients into your online studio. But when we speak about relationships, authentic connection, and growing your brand, we're talking about adopting an attitude of owning who you are and being intentional about actively creating the work and life you want to be living and the impact you want to have on the world.

Do the self-care and personal development work that you need to do at home before you enter the studio so that when you’re with your clients you can relax, be in the moment, and be present. Once you’ve done the work for yourself, you just have to get in there and trust that you’re enough.

Love Your Body Instructor Spotlight

Before and throughout Love Your Body Week, we are sharing the stories of the women who help make Moxie an empowering and inclusive platform. Today, we have the opportunity to celebrate Jordan Yates, Donna Dufrene-Alvizo, and Maurie Cofman.

Read their encouraging words on how they manage their insecurities, accept their bodies, and inspire their students to do the same.

Jordan Yates

Jordan got into the health & wellness industry in 2013 after gaining weight and feeling generally unhappy with her body. She started working out at home and soon joined the group fitness world. After about a year of taking classes, she decided to get certified. She says her main goal now is to empower her students to be proud of themselves.

In what ways do you aim to empower yourself or others to love their bodies?

I don't want to focus on the possible changes to our bodies or our fitness levels. I want to focus on how strong we are for signing up, showing up, and doing our best at that moment—and accepting that even if our best on Tuesday isn't as good as our best on Monday, our best on Tuesday is enough. Part of empowering yourself to love your body and accept your body is also realizing when it's okay not to push yourself and when it's okay to rest. Sometimes the best self-care is not exercising.

Can you share any advice for someone struggling with body acceptance?

Body positivity is a daily struggle for everyone. I wish there were a switch we could all flip and suddenly decide to love our bodies every day. But I think the most important lesson I learned was to ask myself, "would you talk to [insert closest female friend/relative] the way you're talking to yourself now?" Almost 100% of the time, the answer is a resounding NO. We've got to learn to give ourselves the grace and empathy that we extend to other people. I don't have to love my body every day. But I've got to stop actively hating it.

Join Jordan for a class.

Donna Dufrene-Alvizo | Book a Class

Donna got into the fitness industry later in life. She’d been working in the dental field since she was 18 years old, but it was really taking a toll on her physical and mental state.  At the age of 40, she decided to go back to school and pursue a degree in applied science, as well as get her certification as a NASM-certified personal trainer. She says, getting into the fitness field later in life taught her that her body can do anything. “You can actually reverse signs of aging and given the proper knowledge, be able to get yourself out of pain. I have found more range of motion, I have decreased joint pain, and have ZERO knee pain now.

What does body positivity mean to you?

Body positivity means being comfortable in your body.  It's hard to feel comfortable and confident when you're in pain when you have a limited range of motion when you don't feel like you can nail a movement pattern when you don't feel strong enough.  My goal for my classes is to ensure everyone leaves my class feeling like they had a successful workout.  There are options for everyone whether you are just beginning your fitness journey or have traveled down this path many times.  Fitness and the term "athlete" can be used for any of us that step into my class, it is not meant for just the elite. We may all look different, but we all have the ability to hit our goals. When you feel like you belong, you continue your journey, and during the journey, you get stronger, you move better, you feel better.  This is body positivity.  Celebrating what your body CAN do!  

Can you share any advice for someone struggling with body acceptance?

First, it is completely normal to struggle with your body image, everyone does to some degree.  Let go of impossible beauty standards (the filters, the photoshop) and start celebrating the uniqueness and realness of others. Think about all of the things you are good at and all of the things your body has done for you.  Continue to nourish your body, mind, and soul with all of the good things and surround yourself with love and positivity. Words are powerful, and what you say to yourself is very powerful, so make sure you speak to yourself with love and appreciation.

Join Donna for a class.

Maurie Cofman

Maurie has always been active. She was a P.E. leader in high school but once she got to college she started eating poorly and not exercising. When she got married in her early 20's, she began getting healthier so that if she got pregnant she would have a healthy baby. It was that pivot in her lifestyle that led her to begin helping other people develop healthier lifestyles.

What are some insecurities you have about your body or that you encounter with your clients? How do you work through them?

Sometimes I see myself as too thin—maybe my hips are too narrow. About four years ago, I had an ulcer in my esophagus, and I lost a lot of weight, and I looked really bad. I've had to learn to eat higher-calorie foods such as peanut butter and 2% milk. I also took medicine to get rid of the ulcer, and a year later, I felt and looked much better. I usually turn to God for any negative thoughts I have about my body. He is my source for everything.

In what ways do you aim to empower yourself or others to love their bodies?

I tell my clients to be kind to their bodies by getting enough sleep, feeding it with healthy energy sources, and staying active through the day, even if it's to do a little gardening or go for a walk. I also tell my clients to take the stairs instead of the elevators and to park their cars further away to get more steps in their day.

Join Maurie for a class.

We can’t for you to join us for Love Your Body Week, which will take place on March 22-28. We welcome the whole Moxie community to attend our Love Your Body Week classes and support your fellow instructors.